Behind this concept, there was a mother of two, Sophie Gratton, who was looking to save money and make a difference in the family budget. She got the idea of switching from using disposable diapers to cloth diapers.
After lots of research, Sophie was extremely surprised to find out that day after day, in Canada only, we were filling up landfills with a huge amount of disposable diapers; in fact, more than 4,5 millions per day!
Continuing her research on the cloth diapers available on the market, she realized that none of the existing brands were meeting all of her criterias. For Sophie, the perfect diaper needed to be trim, leak resistant, easy to use and to clean, made in Canada and of course affordable.
That is when, more convinced than ever that using cloth diapers was THE way to go, she got to the task. She took out her drawing board and sewing machine and began to work on various prototypes with her 14 months old daughter as the "guinea pig"!
After several tests, tries, adjustments and improvements, the MINIMAESTROTM pocket diaper was born.
Our objective is to provide the public with the best possible products, hence convince families that are still using disposable diapers (about 80% of the users), that it can be easy to make a difference to the environment while saving money and ensuring the best comfort for our babies.